About COLORS
A piece of fabric, a textile, or a garment has no gender. So why should fashion be organized, separated or categorized into binary?
Due to the segregation and categorization, many of us have experienced that fashion has become in some ways oppressive for our understanding of our own identity or gender.
Fashion should be the opposite: It should be a force for liberation.
Fashion’s purpose is for self-realization and self-expression.
Your fashion is more than a preassigned gender.
Your fashion is more than a box to click.
Your fashion is more than this or that.
It’s everything in between.
It’s everything COLORS.
Who Is COLORS For?
COLORS is for those who like to stand out, and be different.
COLORS is for those who are not afraid to express themselves.
COLORS is for those who are not conforming to labels.
COLORS is for those who are not fitting into boxes.
COLORS is for those who dare to live freely and honestly.
We often feel as if we don’t fit in, but it has never been our destiny to fit in.
We are all born to stand out.
About COLORS Team
With a unique and adventurous sense of style, they always look out for items that would evoke emotions from both wearers and audiences.
‘Fashion should be totally free of gender and label conformity’ is the main underlying reason and motivation for creating COLORS.
Long gone are the days of fashion identity being a static destination. Let COLORS takes you on your journey to self-realization and self-expression.
COLORS is created by House of Hoong, a sole-proprietorship company.
